Why 95% of People Can't "Lock In"
I Failed to 'Lock In' 47 Times Before Learning These 4 Hard Truths
It's 2 AM. You're pacing your room after watching someone your age buy their parents a house. Tomorrow, everything changes. You're deleting TikTok, waking up at 5 AM, hitting the gym, starting that business. This time is different.
Spoiler alert: It's not.
If this sounds familiar, you're not alone. We've all been there—caught in the endless cycle of motivation Monday, followed by "I'll start fresh next week" Tuesday.
The internet calls it "locking in." Gen Z made it popular, but the concept is ancient. It's about laser focus, relentless pursuit of a goal, removing distractions, and finally getting your life together.
But here's the uncomfortable truth: 95% of people who say they're going to "lock in" never actually do it.
And I learned this the hard way.
My 47th Attempt at Everything
Three years ago, I was the poster child for fake productivity. My phone was a graveyard of deleted apps I'd reinstall within days. My journal was filled with elaborate morning routines I'd abandon by Thursday. I had more "Day 1" entries than a broken record player.
I wasn't lazy. I wasn't lacking information. Hell, I could probably recite Atomic Habits from memory. But I kept failing, and I couldn't figure out why.
The breaking point came when I realized I'd been "starting fresh" for three consecutive years and hadn't moved an inch toward any meaningful goal. I was stuck in what felt like productivity purgatory—constantly planning to be productive without ever actually being productive.
That's when I stopped asking "How do I lock in?" and started asking "Why can't I lock in?"
The answer changed everything.
The 4 Brutal Truths About Why We Can't Lock In
Truth #1: You Don't Have a Real "Why"
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